T.E.A.M

• Trust
• Empowerment
• Alignment
• Mission

Those who are trusted and trust are empowered or empower and if everyone is aligned and working together, we can achieve our mission and reach our goals. We are a team. We work as a team, or we do not work at all. We succeed and fail as a team, or we do not try to succeed. We communicate our ideas openly, we help each other, we listen to each others opinions and we respect one another. We have a family here and our family name is Team.

BOD: Leave comments here showing you have read and understand fully, what this article is saying to you. Ask questions if you do not fully understand.

"If you are going to give it a go, might as well go all the way. If you think you might want to stay, you might as well stand your ground. If you cannot run with the big dogs, well big dog, let me walk you out. If you just want to follow, you got to move out of the way, because you are just taking up space." - Michael

BIG DOGS: Leave comments here showing you have read and understand fully, what this article is saying to you. Ask questions if you do not fully understand. 

A question was raised about the idea of having "many leaders" in the organization, on tasks, in projects specifically how and why each BOD member should be an organizational leader. Each BOD member has a unique role. And with that role we can imagine a special kind of "glasses" that each of those members look through while leading the organization.

1. CEO
2. CIO
3. CFO
4. CMO
5. HRO
6. BM
7. CDO Leaders

1. When the CEO looks at a project or CDO as a whole, she/he is most concerned with the vision, what to do, why we're doing it, and keeping the group together as a team, motivating the team, and keeping an overall eye on any problems that may arise helping to delegate each person to their place in the leadership process.  She/he is looking through CEO glasses.

2. When the CIO looks at a project or CDO as a whole, she/he is most concerned with keeping information in a secure manner, organized, in a usable way, that is both efficient and effective, easy to access, and that prior decisions are upheld, while negative decisions are moved away from. She/he is looking through the CIO glasses.  (CIO is also responsible for maintaining www.gzcdo.com)

3. When the CFO looks at a project or CDO as a whole, she/he is most concerned with our financial position. He/she is to make sure we are in a positive light financially, that we are making progress and moving forward. He/she is concerned with financial risk, forecasting returns, and overall financial stability of the projects and every expense or income report as she/he sees fit. She/he is looking through the CFO glasses.

4. When the CMO looks at a project or CDO as a whole, she/he is most concerned with the most fundamental of marketing theories. The 4 P's of marketing. She/he is concerned with the actual product or service in each project, the price of those products and services, how we  promote products and services, and the place we are selling those products and services. She/he is looking through the CMO glasses.

5. When the HRO looks at a project or CDO as a whole, she/he is most concerned with the employees that she/he has chosen and cares about most. She/he is concerned with what staff needs to be where, how many, what they are doing, what they shouldn't be doing. She/he is concerned with the employees well being, including the BOD, she/he is taking care of them, watching them, making sure they are satisfied and making sure they satisfy our needs. She/he is finding the right candidates, finding new ways to find the right candidates to put into the right position, and keeping them there. She/he is looking through the HRO glasses. (HRO is also responsible for maintaining www.cnycorp.com)

6. When the BM/ or project presidents are looking at a project or CDO as a whole, she/he is most concerned with doing a good job, the job that was given to them, described by the BOD. She/he is looking at how well the CDO is doing as a whole, and enjoys the work they are doing, being part of a successful team, and creating something for the future. BM is business manager, who is most concerned with how to manage their business, how to make it excel above and beyond BOD expectations. BM is concerned with communicating with clients, reaching more clients, growth, and achievements. BM is looking through the BM glasses.

8. When each person makes decisions (CDO) for the group (CDO) or gives suggestions for improvement it is because they themselves are looking through their own glasses and see something in a way that the other members are unable to see. When each person comes together in the board room wearing their own glasses, evaluating past, current, or future decisions made by the group based on what they see through their glasses, then and only then, can CDO see clearly.

If when you look through your glasses, and you have looked clearly enough, and there is nothing for you to do, then look again. If again there is nothing for you to do, keep monitoring, keep evaluating, keep following along, all decisions and all processes while looking through your glasses until you find something for yourself to do, something to make better, something to change, something to fix, something to stop doing based only on the glasses that you wear.

If any senior executive member is not informed enough about any part of CDO  or any CDO project and cannot see clearly through their glasses, that someone is responsible for asking their own questions based on what they see, or want to see. Each BOD member, senior executive and staff member has every right in the world and is obligated to make suggestions, ask questions, and improve CDO and yourself because the glasses you wear are very important and help us all see  a little better.

BOD: Leave comments here showing you have read and understand fully, what this article is saying to you. Ask questions if you do not fully understand.

The BM and CMO should be asking her/himself these questions constantly based on the four P's of marketing. Are there any fundamental changes that need to be made?

1. Product: Does the product/service need to be changed in any way?
2. Price: Is the price correct?
3. Promotion: Was it  or is it being promoted in the correct way? Is it targeted at the right segment of the market? If not, who should it be targeted at?
4. Place: Is it being sold in the right places?

BOD: Leave comments here showing you have read and understand fully, what this article is saying to you. Ask questions if you do not fully understand. 

Direct mail and telemarketing are the direct marketer's prime media. However, all conventional media, like magazines, radio, and television, can be used to deliver direct response advertising.

Direct Mail

Direct mail has some notable faults as an advertising medium, not the least of which is cost. It can cost 15 to 20 times more to reach a person with a direct mail piece than it would to reach that person with a television commercial or newspaper advertisement. Additionally, in a society where people are constantly on the move, mailing lists are commonly plagued with bad addresses. Each bad address represents advertising dollars wasted. And direct mail delivery dates, especially for bulk, third-class mailings, can be unpredictable.

Direct mail's advantages stem from the selectivity of the medium. When an advertiser begins with a database of prospects, direct mail can be the perfect vehicle for reaching those prospects with little waste. Also, direct mail is a flexible medium that allows message adaptations on literally a business-by-business basis. Few media offer such flexibility to tailor messages for individual audiences.

Direct mail as a medium also lends itself like no other to testing and experimentation. For example, with direct mail it is common to test two or more different appeal letters using a modest budget and small sample of targets. The goal is to establish which version effects the largest response. When a winner is decided, that form of the letter is backed by big budget dollars in launching the organization's primary campaign.

In addition, with direct mail, the choice of formats an organization cfan send to customers is virtually limitless. However, if a product can be described in a limited space with minimal graphics, there really is no need to get fancy with the direct mail piece. The double postcard format has an established track racord of outperforming more expensive and elaborate direct mail packages.

Telemarketing

Telemarketing is probably the direct marketer's most potent tool. As with direct mail, contacts can be selectively targeted, the impact of programs is easy to track, and experimentation with different scripts and delivery formats is simple and practical. And because telemarketing involves real, live, person-to-person dialogue, there is no mediaum that produces better response rates.

Telemarketing shares many of direct mail's limitations. Telemarketing is very expensive on a cost per contact basis, and just as names and addresses go bad as people move, so too do phone numbers. It is a typical in telemarketing programs to find that 15 percent of the numbers called are inaccurate. Further, telemarketing does not share direct mail's flexibility in terms of delivery options. When you reach people, you have limited amount of time to convey information and request some form of response.

If you have a telephone, you already know the biggest concern with telemarketing. It is a powerful yet highly intrusive medium that must be used with discretion. High-pressure telephone calls at inconvenient times can alienate customers. Telemarketing gives its best results over the long run if it is used to maintain constructive dialogues with existing customers and qualified prospects. Keeping the same operator focused on a client, keeping accurate records of phone conversations, using technology and well trained employees to add a personal touch to telemarketing efforts is a good way to get the most from this medium.

Newspaper Advertising

Geographic selectivity. Newspaper is the medium that is most accessible to the widest range of advertisers. Advertisers of many different products and services use the newspaper as their medium of choice. Newspapers, are ideally suited  to reach a narrow geographic area - precisely the type of audience retailers want to reach. But broad reach isn't the only attractive feature of newspapers as a medium. Newspapers offer other advantages to advertisers.

Timeliness. The newspaper is one of the most timely of the major media. Because of the short time needed for producing a typical newspaper ad and the regularity of daily publication, the newspaper allows advertisers to reach audiences in a timely way. This doesn't mean on just a daily basis. Newspaper ads can take advantage of special events or a unique occurence in a community.

Creative opportunities. While the newspaper page does not offer the breadth of creative options available in broadcast media, there are things advertisers can do in a newspaper that represent important creative opporunities. Since the newspaper page offers a large and relativively inexpensive format, there is the opportunity to provide a lot of information to the target audience at relatively low cost. This is important for products or services with extensive or complex fatures that may need lengthy and detailed copy.

Credibility. Newspapers still benefit from the perception that "if it's in the paper it must be the truth." This, combined with the community image of most newspapers, creates a favorable environment for an advertisement.

Audience interest. Newspaper readers are interested in the information they are reading. While overall readership may be down in the United States, those that are reading remain loyal and interested. Many readers buy the newspaper specifically to see what's on sale in the local area, making this an ideal environment for local merchants.

Cost. In terms of both production and space, newspapers offer a low-cost alternative. The cost per contact may be higher than with broadcast options, tbu the absolute cost for placing a black and white ad is still within reach of even a small advertising budget.

BOD: Choose one primary and one secondary method. Leave comments here with your choice, and a brief explanation.